Business Card Design Tips

    #1 – Establish Your Purpose for a Business Card

    Your business card has two basic purposes: to give someone contact information or to use as a marketing tool. We feel that the last purpose is more valid in today’s smart phone and information age than the first. Gone are the days of large roll-a-dexs or having to file all your business cards to retain someone’s contact information.

    Now, a business card is used primarily as a marketing tool. It is a way to introduce yourself, your products, or your services. Yes, it should have your contact information, but it should also be a presentation, a way to create interest.

    #2 – Include Essential Information

    Make sure that you include the following:

    1. Your name
    2. A phone number
    3. An email address
    4. A website (if you have one)
    5. Your address (not always necessary)

    This information doesn’t need to dominate your business card. It just needs to be included.

    #3 – Use a Catchy Slogan or Saying to Generate Interest

    This message could very well be what the eye needs to see first. Imagine your card laying among other cards on someone’s countertop. What message would distinguish yours from the rest? What saying would get someone to say, “What’s that all about?” You aren’t trying to reach everyone, just those who would be your best customers, clients, or prospects.

    For example, a chiropractor may have a business card that has the slogan: “Walking Straight, Pain Free.” Or “Killing Pain Dead.” The last is a bit dark, but anyone experiencing pain would be immediately attracted to it. A landscaper might have the slogan, “Good Lawns Makes Good Sense.” Anyone who doesn’t feel they have a “good” lawn might be attracted to that particular card.

    The first thing someone reads is where 90% of interest is generated. What level of interest is generated with what people read on your business card?

    #4 – Use Good Colors and Images

    Your colors should complement each other. Click here to read about colors. Don’t allow your colors and images detract from your message. They should reinforce it, not distract from it. Choose colors that evoke a particular emotion or complement your business concept—don’t just use your favorite colors.

    For example, a landscaper should probably use greens, not browns in his business cards since people think of green as alive and brown as dead. But a tanning salon might consider browns and not greens as appropriate colors for a business card. Here is one article on colors and emotions you might find interesting: http://www.creativelatitude.com/articles/articles_lamacusa_color.html.

    #5 – Keep It Simple

    You don’t want a busy business card. You want one that is simple, fluid, and creates a single impression. Don’t try to say too much or evoke different emotional responses. You need something that is focused and targeted. This usually means simple.