Flyer Design Tips

    Flyers are used for many purposes, but they all have one thing in common: they need to generate interest and give the pertinent information in a smaller print area. Unlike brochures or larger posters, a flyer has a smaller area to convey your message and grab a reader’s attention. So with that in mind, the following tips are meant to help you design the best flyer for your needs.

    Don’t Say Too Much

    A mistake that many make is they try to put too much information on the flyer. In their efforts to not leave anyone out or to say everything that might somehow be important to someone, they dilute the overall impact of their flyer. The old adage that 10,000 deaths is a statistic, but 1 death is a tragedy holds true here as well. The more you say, the less your words mean something.

    Keep your message short and impactful. Make sure the contact information is available on the flyer somewhere, but don’t let it compete with your main message. If you are successful in generating interest, they will look for how to contact you.

    Follow Good Design Techniques

    As best you can, follow good design techniques such as spacing, alignment, font use, color use, and background use. Click Here for more information on design techniques. A sloppy looking flyer may not generate as much interest as you’d like, so using the right type of design can be very important.

    Use Images When You Can and Place Them Right

    A flyer is so much more noticeable when there are images to look at instead of just colored shapes and text. People naturally like to look at people, so if your flyer has an image of a person, then it is more appealing. We’d say that people (particularly faces) followed by nature scenes are the best types of images to use.

    Images are powerful and thus will draw the eye faster than text will. If you throw images around your flyer, the eye follows the images, not the text, meaning that your message may just get lost. Good practice says to have the images on top so that a person scanning down a page (the natural way we look at literature), they will come to your text after the image.

    There are two basic types of images you can use:

    1. Images that provide or evoke a strong emotional response (story appeal)
    2. Images that demonstrate part of your message

    Your images need to have value, not just be tossed on your flyer for the sake of having an image. Emotion evoking images are designed to create curiosity or evoke a particular emotion. It is enough to cause the reader to think, “What’s this all about?” Then they’ll read your message.

    Demonstration images do exactly as they sound. They provide support to your message. This might be a graph or chart, before and after images, and so on. The following article by Bnonn might help you understand this issue of the power of images better: https://blog.kissmetrics.com/shocking-truth-about-graphics/

    Don’t Break the Left-hand Margin

    In cultures where we read left to right, the left-hand margin is the anchor for a person’s mind and eye when they are reading. If the text has no left-hand margin, the text seems strange, becomes messy, and perhaps hard to read.

    Some experts recommend that if you must use images in-line with your text, to align them to the right, not the left of your page. A good looking flyer isn’t just about its visual appeal, but about the ease it conveys your message to a viewer.